24 Nov

Scope of Consumer Behavior program in Delhi MBA Colleges

Scope of Consumer Behavior program in Delhi MBA Colleges

Consumer behavior is the study of the elements that impact a consumer’s decision to purchase. This psychology can be influenced by family, personal or religious views, cultural decisions, and status symbols. These are continually evolving and changing, allowing firms to make or lose large sums of money in a short period. Before and after releasing products into the market, companies must conduct extensive consumer behavior studies. This allows them to understand better and design appropriate products and adapt existing items to fit changing consumer preferences. Understanding and empathizing with customers is one of the essential parts of modern marketing for organizations. Consumer behavior and associated fields are developing due to the abundance of technology and current instruments available.

Programs that college offered related to Consumer Behaviour:

Certificate Programs

  • Marketing Research and Consumer Behaviour
  • Consumer Psychology
  • An Introduction to Consumer Neuroscience and Neuromarketing
  • Consumer Analytics
  • Post Graduate Certificate Programme in Sales & Marketing Communication
  • Diploma in Marketing Management
  • Advanced Programme for Marketing Professionals
  • Duration: The certification program can be of few weeks or three or four-month in duration

Under-Graduate Programs

  • Bachelors of Commerce (B.Com) Marketing
  • Bachelor of Business Administration (BBA)
  • Bachelor of Business Management
  • Duration: Undergraduate program can be of three years or thirty-six months in duration

Post-Graduate Programs

  • Taking up a marketing specialization allows students to explore consumer behavior more deeply than other specializations.
  • Duration: Post Graduate Program can be of 12 months or 24 months duration

Fees Range

Fees started from Rs. 1000/- to Rs. 3, 00,000 /-

Scope after doing Course in Consumer Behaviour

Consumer behavior has much potential in India and globally. Because India has a large number of potential customers from various socio-cultural and economic backgrounds, consumer analysis has become a necessary technique for every company doing business here. Businesses increasingly need to grasp the subtleties of their customers, particularly when attempting to enter specialized goods markets or introducing new products. Furthermore, since many multinational organizations attempt to break into the lucrative Indian market, qualified people from many fields are required to understand the various market characteristics and consumer motivations.

Profiles can be found in corporate, production companies, marketing, sales, and public relations worldwide. It is critical to realize that customer behavior research is not limited to traditional items. Consumer behavior analysis can bring insights to services, technology and software goods, financial institutions, and non-governmental organizations.

A Career in Consumer Behaviour After Doing a Consumer Behaviour program from MBA Colleges in Delhi.

The following are some of the fields in which graduates of business schools with a degree or diploma in consumer behavior might expect to find work:

  • Traditional Marketing
  • Business development
  • Digital Marketing
  • Market analysis
  • Strategic management
  • Regulatory policymaking


The typical wage for entry-level positions accessible to MBAs College specializing in marketing and consumer behavior or those who have completed a consumer behavior course is modest, ranging between Rs. 15,000 and Rs. 30,000 per month. However, the roles offer great growth potential and remuneration ranging from Rs. 50,000 to Rs. 2, 00,000 per month.

Future trends

The following are the major upcoming trends in consumer behavior:

Neuroscience and consumer behavior: This section analyses the influence of neurological elements in consumer decision-making. It makes complex research on the brain, consciousness, sensory experiences, and their interaction to achieve specific behavioral consequences.

Behavioral economics: This branch of economics studies the effects of psychological elements on economic decision-making and, consequently, consumer preferences.

Data Science and Artificial Intelligence: These terms refer to the application of artificial intelligence to analyze massive volumes of data created by various online activities and offline data collection. Data science may assist in analyzing massive volumes of behavioral data and the generation of actionable insights that can aid in marketing and decision-making. AI can analyze even the most delicate alterations and forecast plausible alternative situations. Data science and artificial intelligence are two of the most significant consumer behavior developments determining the discipline’s future.

Cross-cultural and political trends: Corporates must be mindful of the impact of political and cultural elements on customer behavior in the age of MNCs. A firm grasp of geopolitics can aid these businesses in producing products and implementing relevant strategies in various regions.

Consumer behavior consulting is becoming more popular as more organizations outsource consumer behavior studies to reputable consultancies. Additionally, small and medium-sized firms and non-governmental organizations rely on consultants and advisers to undertake consumer studies.

Therefore, the top MBA College in Delhi  enhances a student’s knowledge and personality. This increases his future employability and makes him a desirable candidate for future employers.


Ms. Nidhi Singh

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