Ms. Sonali Arora is currently working as an Assistant professor at Rukmini Devi Institute of Advanced Studies with a total experience of 4 years as an Academician. Madam has completed her graduation in B.Com (Hons) from Delhi University followed by Masters in Business Administration from GGSIP University. She is UGC-NET qualified and is currently pursuing PhD in Management in the area of Services Marketing from Amity University, Noida. Her area of teaching and research is in Marketing, Services Marketing and Digital Marketing. Madam has also successfully organized mega events like International Conference, Orientation Day, Cultural Fests etc. and is also the editor of various college publications.